19 Jul 2010

3. YouBidFast: Your Own Unique Online Marketing, Lead Generation and CRM System

This article is an overview and introduction to my YouBidFast series on how to quickly assemble Your Own Unique Business Development system using only Freely Available Software Technologies for online marketing, lead generation and customer relationship management (CRM) via the web and your mobile phone.
The Sustainable eBusiness Development System


The diagram below shows the 3 components of YouBidFast and how they fit together:

The Sustainable eBusiness Development System


1. The Walkie-Talkie (CRM(Customer Relationship Management))
The Walkie-Talkie is how you identify and engage your key customers and key channel partners so that your services are always in the forefronts of their minds when they come across new opportunities. I call it the "Walkie-Talkie" because the objective is intimacy not mass communications. Social media and CRM tools are an important aspect of this process however the main components of the walkie-talkie are the voice and the feet!

2. The Transmitter (Online Marketing)
The Transmitter is how you broadcast your knowledge using the appropriate social media tools, such as blogs, twitter, linkedIN and social media aggregation...) in a way which creates a useful "following" for you. Email marketing/Newsletters could be part of this process however I personally believe that it has now very limited value. (Checkout my Social Media Optimization Simulator Game to explore some of the challenges in this area).

3. The Radar (Lead Generation)
The Radar is how you automatically monitor the web to get early warning of those opportunities which match your specific interest criteria using web monitoring software such as google alerts and twitter alerts. The purpose of the Radar is to identify unknown opportunities early enough to have a good chance of winning them.

READ THE NEXT ARTICLE

Other Articles in the YOUBIDFAST series

01. Online Marketing, Lead Generation and Customer Relationship Management (CRM) 2. So What is YouBidFast and how can it help with Online Marketing, Lead Generation and CRM? 03. YouBidFast: Your Own Unique Online Marketing, Lead Generation and CRM System
04. The Web Transmitter (Basic) for Online Marketing 05. The Walkie-Talkie (Basic) for CRM 06. The Web Alerts Radar (Basic) for Lead Generation
07. The Web Transmitter (Advanced) for Online Marketing 08. The Walkie-Talkie (Advanced) for CRM 09. The Web Alerts Radar (Advanced) for Lead Generation
10. Getting your Blog Transmitter Search Friendly for Online Marketing 11. A Social Media Optimization Simulator for testing your online marketing and lead generation plan 12. YouBidFast Technology Inventory (Alpha Order)

3 comments:

  1. These factors are important in a certain business. Every company should consider them so they can achieve their goals.

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  2. Social Media plays a vital role in lead generation that other forms of Internet Marketing cannot hold a candle to. Many might not believe it, but it's a truth backed by data.

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  3. I agree with the comments. Social media has been one of the mediums of promoting various videos, banners, and of course businesses. It has a wide variety of channel that will surely reach anywhere in the world.

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