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First the bad news....
There are 3 main problems for small companies or consultants in the area of online marketing and lead generation:
1. Feast or Famine
Often a business forgets about business development activities when the order books are full only to hit a brick wall with insufficient new opportunities when the current jobs end. How do you keep the pipeline growing even when you are fully maxed out on customer projects?
2. Lets get Physical?
Most businesses struggle to find the right balance of online promotion versus "old-fashioned" phone calls and meeting people in their offices or in Starbucks. Many also struggle with the role of email - when is it useful as a communications tool and when does it simply not produce results?
3. Finding opportunities too late
Many businesses have no reliable "early warning system" for spotting potential opportunities early and only find out about them after they read about the contract being awarded. Is there a way to ensure you find out about potential opportunities the minute they are published but without having to subscribe to expensive tender databases?
Now the good news.....
If you are a knowledge-based business or consultant and if your services or products are relevant to customers anywhere in the world (and this is an important qualifier)...
Then it is quite simple to create a powerful sustainable opportunity generation system using free web-based software with just 3 key processes
1. A Transmitter for "one-to-many" OUTBOUND communications for Online Marketing
2. A Walkie-Talkie for "one-to-one" TWO-WAY communications to provide Customer Relationship Management
3. A Radar for "many-to-one" INBOUND communications for Lead Generation
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